Privacy Policy

Last updated: October 23, 2026

This Privacy Policy explains how Dorin Wigs & Hair Extensions LLC (doing business as Dorin Wigs & Hair Extensions) collects, uses, shares and protects your personal information. In this policy, "Dorin Wigs & Hair Extensions", "we", "us" and "our" mean our company and its two studios:

  • Fort Lauderdale studio: 4800 SW 28th Terrace, Fort Lauderdale, FL 33312
  • North Palm Beach studio: 11585 US-1, Suite 303, North Palm Beach, FL 33408

This policy covers our website, https://dorinwigs.com, including our online store and booking calendar, our studios, and the texts, emails and calls we exchange with you. Our text-message program also has its own terms: our SMS Terms (https://dorinwigs.com/pages/sms-terms), which also appear near the top of our Terms of Service (https://dorinwigs.com/pages/terms-of-services).

What information we collect

Information you give us

  • Contact details: your name, email address, phone number, and mailing or shipping address.
  • Booking details: the studio, service, date and time you choose, how you heard about us, and any notes you add.
  • Fitting and style details: such as your head size and measurements, wig size, hair color and style preferences, and photos you send us for inspiration.
  • Photos taken at your appointments, if you agree to them. We post client photos only with permission.
  • Health information you choose to share, such as hair loss or a medical diagnosis. See "Health information" below.
  • Date of birth, when a form asks for it, such as our in-store form.
  • Order and payment details: what you buy, your order history and payment confirmations.
  • Messages and calls: what you tell us when you call, text or email us, or message us through Google, Facebook or Instagram, and our records of those conversations.
  • Account details, if you create an account on our online store.
  • Your text-message choices: whether and how you agreed to texts, when you agreed, and any opt-out.

Information collected automatically

When you visit our website or open our emails, we and the companies we work with collect some information automatically, using cookies, pixels and similar tools. This can include your IP address, your approximate location based on your IP address, your browser and device type, the pages you view, the links you click, the website that sent you to us, and whether you open or click our emails. See "Cookies and tracking technologies" below.

Information from other sources

  • Service providers, such as Shopify and our payment processors, which tell us, for example, that a payment went through.
  • Advertising and analytics companies, such as Google and Meta, which tell us how people found our website, for example which ad they clicked.
  • Organizations that pay for your order, such as a charity wig program, when you order through their program.
  • A family member, parent or guardian who books an appointment or places an order for you.

We also keep our own notes about your consultations, appointments, orders and fittings.

How we use your information

We use your information to:

  • Book, confirm and manage your consultations and appointments.
  • Provide our services, including custom wigs, medical wigs, hair toppers, hair extensions, cutting, coloring, styling and fittings.
  • Process your orders and payments, ship online orders, and handle returns and exchanges.
  • Prepare your invoices and receipts, including itemized invoices you can submit to your insurer, FSA or HSA.
  • Answer your questions and give you customer support.
  • Send you the texts you agreed to receive (see "Text messages (SMS): opt-in and opt-out" below).
  • Send you emails about your appointments and orders, and marketing emails about offers, new collections and studio news. Every marketing email has an unsubscribe link.
  • Understand how people use our website, and improve our website, services and products.
  • Measure our advertising and show our ads on other websites and apps, such as Google, Facebook and Instagram.
  • Prevent fraud, protect our customers, staff and business, and keep our systems secure.
  • Keep business, tax and accounting records, follow the law, resolve disputes and enforce our terms.

Health information

Some clients tell us about hair loss or a medical condition, such as chemotherapy or alopecia, so we can recommend and fit the right wig. We use this information only to provide our services to you, to prepare your invoices and receipts, and, when a charity wig program pays for your order, to give that program the order details it needs. We do not bill insurers. We give you an itemized invoice that you can submit yourself.

We do not use the health information you share with us for advertising, and we do not sell it. Our website's advertising pixels do record which of our pages you visit, as explained under "Cookies and tracking technologies".

Texts and email are not fully secure, so please share only the health details we need to help you.

Text messages (SMS): opt-in and opt-out

How you opt in. Our text-message program is called Dorin Wigs & Hair Extensions text messages. You sign up by checking a consent box on one of our forms. Only the person who uses a mobile number can sign it up for texts.

What we text.

  • Non-marketing texts: appointment confirmations and reminders, rescheduling and cancellation notices, replies to your questions, follow-ups you ask for after your consultation, and updates on custom-wig production, fittings and orders.
  • Marketing texts: special offers, new collections, styling tips, studio news and events, and follow-ups about ordering after your consultation.

Our texts come from each studio's own phone numbers, listed in our SMS Terms.

Frequency and cost. Message frequency varies. Message and data rates may apply.

How to opt out. Reply STOP to opt out. You can also reply STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, REVOKE, OPT OUT or OPTOUT, or ask us to stop in any other reasonable way, such as by email, by phone or in person at either studio. We act on every opt-out request promptly, and always within 10 business days. An opt-out sent to either studio's number stops texts from both studios. After you opt out, you will get no more texts from us, except one text confirming your opt-out. To stop only marketing texts and keep appointment texts, email or call us. To join again, sign up the same way you did the first time.

Help. Reply HELP for help, or contact us at hello@dorinwigs.com or (954) 955-1045.

Carriers. Carriers are not liable for delayed or undelivered messages.

Age. You must be 18 or older to sign up for Dorin Wigs & Hair Extensions text messages. If you book for someone under 18, use a parent's or guardian's mobile number.

Records. We keep a record of when and how you agreed to texts, and of any opt-out, so that we can honor your choices.

No sharing. Your mobile number and SMS opt-in data are never sold or shared for marketing. The details are under "How we share information" below.

Cookies and tracking technologies

Cookies are small files saved by your browser. Pixels and tags are small pieces of code that report what happens on a web page. We and the companies below use these tools on our website:

  • Shopify, which hosts our online store, uses cookies to run the store, cart and checkout, to keep them secure, and to give us store analytics. Shopify's Cookie Policy lists them: https://www.shopify.com/legal/cookies
  • Google Analytics helps us understand how visitors use our website.
  • Google Ads and Google Merchant Center measure our ads and product listings on Google.
  • The Meta pixel measures and shows our ads on Facebook and Instagram.
  • Other apps on our online store may add their own pixels, and we also use a custom pixel in Shopify. We manage some of these tags with Google Tag Manager.
  • Our booking calendar, provided by HighLevel on our booking site, api.dorinwigs.com, may use cookies to run the booking process.
  • Google reCAPTCHA and similar tools protect our forms from spam and bots.
  • Embedded content, such as Instagram posts and Google Maps, lets those companies collect information about your visit under their own privacy policies. Links to other sites, such as our Instagram, Facebook, YouTube and TikTok pages, lead to sites with their own privacy policies.

Google, Meta and other companies may collect information about your online activities over time and across different websites when you use our website. Google explains how it uses this information: https://policies.google.com/technologies/partner-sites

Your choices.

Do Not Track and Global Privacy Control. Our website does not currently respond to Do Not Track or Global Privacy Control signals sent by your browser.

How we share information

We share personal information only in the ways described below.

  • Service providers that help us run our business. They include Shopify, which hosts our online store and runs its checkout; HighLevel (also known as LeadConnector), which runs our booking calendar and client contact records and sends our emails and texts; the messaging companies and wireless carriers that deliver our texts; Square, which processes card payments in our studios, and the payment providers in our online checkout; the cloud service that hosts our internal customer records system; our email and IT providers; the marketing agencies that help us run our ads and customer messages; and the suppliers that help make your order and the shipping carriers that deliver it. We give them the information they need to do this work. Shopify explains how it handles information in its Privacy Policy: https://www.shopify.com/legal/privacy
  • Advertising and analytics companies, such as Google and Meta (Facebook and Instagram). They receive information about your visits through the cookies and pixels described above. Our Google and Meta store apps can also send them your name, email address and location from online-store orders, so they can match purchases to our ads. When a booking or purchase follows a click on one of our Google ads, our marketing agency may report it to Google Ads with the ad-click ID and your email address in scrambled (hashed) form. We never send your mobile number or your text-message consent to advertising companies.
  • Charity wig programs that pay for your order receive the order details they need when you order through their program.
  • Our two studios are part of the same company and may share customer records with each other.
  • For legal reasons and safety, when the law requires it, to respond to legal process, or to protect the rights, property and safety of our customers, staff, business or others, including to prevent fraud.
  • Business transfers. If our business is merged with or sold to another company, customer information may be transferred to the new owner, who must use it in line with this policy.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

Mobile numbers and SMS opt-in data are never sold or shared for marketing

We never sell, rent or share your mobile number or your SMS opt-in data and consent with third parties or affiliates for marketing or promotional purposes. For our text messages, only the service providers that help us run them receive your mobile number, such as our texting platform and the wireless carriers that deliver our messages.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

How we protect your information

  • Our website and booking calendar use encrypted connections (HTTPS).
  • We keep customer records in password-protected systems and limit access to our team and the service providers that help us.
  • Card payments go through Shopify's checkout online and through Square in our studios. Both protect card details under the payment card industry's security standard (PCI DSS).
  • Please do not send card numbers by text or email.

No method of storing or sending information is completely secure, so we cannot promise absolute security. If a security breach affects your personal information, we will notify you as the law requires.

How long we keep information

We keep personal information for as long as we need it to serve you, to keep business, tax and accounting records, to resolve disputes and to meet legal obligations. We keep records of your text-message consent and opt-outs so that we keep honoring your choices.

Your rights and choices

  • Marketing emails: use the unsubscribe link in any marketing email. We may still email you about your appointments and orders.
  • Text messages: reply STOP to opt out, or HELP for help. To stop only marketing texts, email or call us.
  • Update or correct your information: contact us, or update your account on our online store if you have one.
  • Get a copy or ask us to delete your information: contact us to ask for a copy of the personal information we hold about you, or to ask us to delete it. We may keep some information when the law requires it or when we still need it, for example to complete an order, keep tax records, prevent fraud, or remember your opt-out so that we do not text you again.
  • Ads and cookies: see "Your choices" under "Cookies and tracking technologies".

To make a request, email hello@dorinwigs.com or call (954) 955-1045. We will check your identity before we act on a request, and we will not treat you differently for making one. If the law where you live gives you other privacy rights, contact us and we will honor them.

Children

Our website is not directed to children under 13, and we do not knowingly collect personal information online from children under 13. When a parent or guardian books for a child, the parent or guardian gives us the information. If you think a child under 13 has given us personal information online, contact us and we will delete it. The age rule for our text messages is explained under "Text messages (SMS): opt-in and opt-out".

Visitors outside the United States

We are based in Florida, United States, and your information is processed in the United States and wherever our service providers operate.

Changes to this policy

We may update this policy from time to time. We will post the new version on this page and change the "Last updated" date at the top, which shows when that version took effect. If we make a significant change, we will also post a notice on our website. We will not use your mobile number or text-message consent in a new way, such as for marketing texts, unless you agree to it separately.

Contact us

If you have questions about this policy or want to make a request, contact us: